However, at the time of writing, it appears to be back in stock. Yesterday, as claimed by several commenters on Jem's TikTok, Insider found that the item on the site was sold out. The account has 100,000 followers while which appears to have only started posting in October, has 4,215 followers.Īlthough the TikTok posted in December on amassed 3.8 million views before going private, it appears to have attracted minimal attention compared to the version of the video by dress in question is called "Mind of My Own" and is listed on Fashion Nova's website at a reduced retail price of $23.99. Insider has been unable to verify who the owner of this TikTok account is. Chicwish Chicwish is a great online shopping website for women to find dresses, tops, bottoms an accessories. At the time of writing, the account holder has appeared to make the video private. Zaful Zaful is clothing website like Fashion Nova that’s a one stop shop for women’s clothing, accessories and shoes that are inexpensive, stylish, and fun to wear. Retail sales at clothing and accessories stores fell by. Census Bureau, the apparel industry was one of the hardest-hit sectors of the economy in 2020. In December last year, an account under the handle posted a very similar TikTok to the one currently going viral. Source: Getty Images According to the U.S. Several users also stitched and duetted the video - two features that allow users to include clips from someone else's TikTok video in their own posts - to try out the dress and see the potential illusion for I bought the Viral Waist Illusion Dress #fyp #midsize #tryon #viraldress #TreatiestCupContest #IKnowWhatYouDid ♬ Girls Want Girls - Drake Stock Photos for Lifestyle, Apparel, Fashion, and Beauty Brands Melanin. Responding to one commenter who said this, Jem wrote, "Don't give away the illusion!" Check out our fashionnova selection for the very best in unique or custom.
They theorized that with a dark background, the darker-colored patterns on the waist area of the dress were able to blend into it, which in turn helped to give the illusion of a cinched waist. One theory floated by several commenters suggests the exaggerated hourglass illusion was the result of Jem standing in front of her dark doorway.
However, other viewers thought they'd discovered the key to the illusion.
In the comments of the viral TikTok, several viewers said they were "confused" by the video - unable to work out how Jem's midriff drastically reduced as she tied the dress. In her TikTok video, which is not labeled as sponsored, Jem refers to the dress as "viral." However, it appears the dress exploded in popularity after she posted about it. Account icon An icon in the shape of a person's head and shoulders. Illustration by Alex Castro / The Verge Fashion Nova, a California fast-fashion retailer, will pay a 4.2 million settlement to the Federal Trade Commission over allegations that it blocked.
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